Best Black Friday toy deals - we've found the best savings over 20%
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Best Black Friday toy deals - we've found the best savings over 20%

Want to get ahead with Christmas presents for the kids this year? We’re here to help with the best Black Friday toy deals we can find.

Published: August 28, 2024 at 2:50 pm

With the summer months coming to a close, Black Friday is on the way again, bringing with it fantastic opportunities to save on toys, games, and delightful playthings for kids of every age.

Avoid the rush and score incredible deals during the biggest sale event of the year, by narrowing down the toy or game you desire at a price that suits your budget. Check out these recommendations for discounted playthings that’ll bring joy to your little ones!

When is Black Friday 2024?

Black Friday falls on the 29th of November this year, and Cyber Monday follows on the 2nd of December. Sales tend to start early, with some retailers releasing weeks, or even months, of deals.

How to get a good deal on Black Friday 2024

With such an abundance of promotions available, it can often be tricky to know where, and how, to begin. It's worth doing some research beforehand: is there a specific brand you're holding out for, or an exact model? Note down prices prior to the sale to ensure you're bagging an actual bargain.

Make sure to bookmark this page as we'll be covering all sale activity throughout the month to bring you the very best deals!

You can also sign up for retailer newsletters, and tools such as CamelCamelCamel or Keepa can also help during the Black Friday sales, particularly for Amazon-related shopping. The extension monitors the prices of products on Amazon so you know if you're securing the best deal on offer.

Shopping in the UK? Jump straight to Best Black Friday Toy Deals UK

Shopping in the US? Jump straight to Best Black Friday Toy Deals US

Where to find the best Black Friday toy deals 

These retailers offer Black Friday discounts on a huge range of toys.

Black Friday toy deals: UK quick links

  • Very - Great deals on over 2,000 toys
  • Amazon - A huge range of products - well worth checking daily for best offers
  • The Entertainer - A dedicated toy shop with up to 70%, and includes The Early Learning Centre and The Toy Shop
  • Ebay - Up to 50% on a range of toys in the auction site’s Black Friday sale
  • Bargain Max - 20% off all toys in their Mega Black Friday sale
  • WHSmith - Up to 50% off on their Black Friday deals

Black Friday toy deals: US quick links

  • Walmart - Get early access to their Black Friday deals
  • Amazon - Daily discount on a wide selection of toys
  • Ebay - A range of offers from this auction side
  • Macys - Black Friday specials from this popular department store

Best Black Friday Toy Deals UK we found in 2023

Kinetic Sand Scents, Ice Cream Treats Playset (save 34%)

Create delightful ice cream treats like sundaes, cones, and waffles that never dry out with this scented Kinetic Sand in Strawberry, Chocolate, and Vanilla.  

This set includes 6 tools – a freezer-style tray, scoop, sundae cup, spoon, ice cream cone, waffle press, and 6 topping accessories for endless fun.

Perfect for kids 3 and up, this non-toxic, hypoallergenic playset is made from natural sand, free from wheat, gluten, and casein. It's a fantastic gift set for creative play.

(*Disclaimer: This Play-Doh set isn't edible.)

DreamHouse Doll Playset, Slide and Accessories (save 50%)

Black friday toy deals DreamHouse Doll Playset, Slide and Accessories

This Barbie Dreamhouse set comes packed with over 75 realistic pieces to enhance storytelling adventures.

Suitable for children ages 3 to 4, this updated version features a spacious open design, premium elements, and a multitude of play areas including a three-story spiral slide for the ultimate pool party hosted by Barbie.

With a working elevator, detailed furniture, and special touches like integrated lights and sounds, kids will never run out of imaginative tales to explore.

Dolls, vehicle, and wheelchair are not included; assembly requires 3 AA batteries.

Twister (save 40%)

black friday toy deal twister

Twister adds a playful spin to any gathering! Spin the dial, follow the instructions, and navigate your hands and feet across the mat from circle to circle. If you lose balance and tumble, you're out.

Now with 'Air' and 'Spinner's Choice' options, adding more fun twists - 'Air' means lifting a hand or foot, while 'Spinner's Choice' lets the spinner create a move for someone else to tackle.

Play-Doh Kitchen Creations - Busy Chef's Restaurant Playset (save 50%)

Black friday toy deals Play-Doh Kitchen Creations - Busy Chef's Restaurant Playset

Let kids run their own pretend restaurant with the Play-Doh Kitchen Creations Busy Chef's Restaurant Playset.

Stamp out pretend pizza, burgers, pasta, and more using the stampers and molds. Slide creations through the window to serve, using the mini menu board and kitchen tools for added fun.

The set includes stampers, a roller, menu board, spatula, knife, plate, and five cans of Play-Doh.

Perfect for aspiring chefs aged 3 and up. (*Disclaimer: This Play-Doh set isn't edible.)

Desire Deluxe Magnetic Building Blocks Tiles STEM Toy Set 57PC (save 40%)

Black Friday toy deals Desire Deluxe Magnetic Building Blocks

Engage your child's creativity and boost their brainpower with these magnetic building blocks and tiles, designed to bring 3D geometric figures to life during playtime.

Crafted from certified high-quality, non-toxic ABS plastic with rounded edges, these blocks guarantee safety while your little one explores their imagination.

The magnets are now four times stronger, ensuring sturdy connections for building larger, more elaborate structures.

Suitable for ages 3 and up, it's a fantastic way for families or groups to bond and spend quality time together.

Retysaz Kids Phonograph with 96 Cards (save 24%)

Black Friday toy deals Retysaz Kids Phonograph

The Phonograph for kids and its 96 vibrant cards offer a treasure trove of benefits. Rich, harmonious colours not only enhance emotional depth but also aid in visual development while nurturing logic and organisational skills.

Perfectly tailored for various age groups, from 0 to 7, this sensory-rich musical toy serves as an exceptional learning companion for kids.

Galt Toys Nursery Trampoline (save 30%)

Black Friday toy deals Galt Nursery Trampoline

A delightful turtle trampoline with padded easy-grip handles that's not only designed to introduce early active fun but also to boost coordination and balance in young ones!

Assembly's a breeze with detailed instructions included for a quick setup by two people, and after playtime, detach the handle and legs for hassle-free storage.

Suitable for ages 12 months and up, with a maximum weight of 20 kg (44 pounds).

Kids Room Educational Learning Area, Non-Slip Play Mat by QUOKKA (save 20%)

Black Friday toy deals Quokka non slip mat

Transform any hard floor into a cosy zone for quality time indoors or outdoors with this fantastic wipe-clean, foldable developmental mat.

Crafted with a plush, non-slip design measuring 150x112 cm, this mat ensures a comfortable crawling space while staying securely in place.

Safety's paramount with its high-quality, BPA-free, non-toxic materials—ensuring the utmost safety for your little ones.

Sphero Mini Blue STEM App-Controlled Robotic Ball (save 9%)

Black Friday toy deals Sphero mini robotic ball

Get set for an adventure with the Sphero Mini robot toy. Use the Sphero Play app to drive it in various modes—Joystick, Slingshot, or Tilt... or let facial expressions steer the action!

The app also features three arcade-style games in the app and kids can hone their coding skills using the Blocks drive mode or level up with the Sphero Edu app for more programming options.

Help your kids develop their computer programming skills with our guide to the best coding toys.

Vtech Spidey and His Amazing Friends: Spidey Learning Laptop (save 13%)

Black friday toy deals Vtech Spidey and His Amazing Friends: Spidey Learning Laptop

Team up with Spidey, Ghost Spider, and Spin on a city-saving adventure while diving into letters, sounds, words, numbers, and counting using the VTech Spidey Learning Laptop.

This interactive laptop introduces computer basics with animations, sound effects, a QWERTY keyboard, and a cool backlight feature.

With 15 engaging activities focused on logic, memory, creativity, and problem-solving, join the heroic friends in learning fun. Ideal for ages 3 and up.

ELEGOO Robotic Car Kit Plus Compatible with Arduino (save 15%)

Ignite kids' creativity and imagination with this kit, which offers a wealth of free open resources for endless learning.

Not only does DIY assembly foster concentration but it also enhances kids' hands-on skills. Plus once it's built Elegoo's ​STEM kit provides all the necessary components, sensors, wires, and boards for you to get started with programming, learning electronics, and creating IoT projects.

Looking for more techy toys? Check out our guide to the best gadgets for kids, best science toys, best robot kits and best robot toys.

Funkoverse Strategy Game: Alice in Wonderland (save 70%)

Black Friday toy deals Funkoverse Strategy Game: Alice in Wonderland

In Funkoverse Strategy Game, classic storybook characters clash in diverse scenarios by using different actions for them, balancing basic moves, challenges, and unique abilities using tokens. And there's even opportunity to discover the rare glitter chase variant of the Queen of Hearts with a 1 in 6 chance.

This set includes Tea Party and Croquet Court maps, exclusive Funkoverse Pop! game figures Alice and the Queen of Hearts, and a new Croquet mode for thrilling confrontations. Combine it with other Funkoverse games for expanded gameplay.

The Bambino Tree Learn to Read Electronic Alphabet Poster (save 30%)

Black Friday toy deals Electronic Alphabet poster

We love this Brainy Bears Talking Poster, crafted by UK educators for British English mastery.

Ideal for ages 3-6, it's not just ABCs—interactive activities, phonetic examples, and quizzes in a kid-friendly font help master letters and sounds with 2 and 3-letter phonics.

A perfect gift that captivates, reduces screen time, and lets kids learn independently with easy-to-use buttons and volume control for peace and quiet.

Looking for more toys to help learning? Check out our guide to the best eductional toys.

Jurassic World Super Colossal Tyrannosaurus T-Rex (save 42%)

Black Friday toy deals Jurassic World Super Colossal Tyrannosaurus T-Rex

Prepare for excitement and adventure with Jurassic World! Behold the Super Colossal Tyrannosaurus Rex, approximately three feet long, embodying the iconic T-Rex with lifelike details.

Its articulated arms and legs, alongside extra-wide jaws, can consume up to 20 mini action figure dinosaurs (sold separately) – just open the belly door to unleash the captured dinosaurs.

Do you have a budding paleontologist in the family? Check out our pick of the best dinosaur toys.

Ravensburger GraviTrax STEM Marble Run, Plus Expansion Pack (save 20%)

Black Friday toy deals Gravitrax marble run

With 185 pieces and 7 accessories, the possibilities are endless for building unique designs with the GraviTrax Starter-Set speed marble run.

Ideal for kids 8 and up, it's a STEM and construction dream as you can create wild routes, crazy shots, and expand your marble run endlessly with compatible GraviTrax sets and accessories.

Crafted with top-notch materials adhering to UK and EU standards, GraviTrax ensures premium quality and endless entertainment. And for more excitement, the Trax expansion pack offers over 40 components to further extend your GraviTrax fun with additional tiles and tracks.

Do you and your child love building? We've found the best Meccano sets for kids of all ages.

Learning Resources Numberblocks Stampoline Park Stamp Activity Set (save 20%)

Black Friday Toy deals Learning Resources Numberblocks Stampoline Park Stamp Activity Set

Explore endless creativity with the Numberblocks Stampoline Park Activity Set from Learning Resources! Featuring reusable stamps and washable inks, kids can bring Numberblocks One to Ten to life and design their adventures inspired by the popular Stampoline Park episode.

With 12 ink pads in unique Numberblocks colors and 2 large ink pads for facial features, this 32-piece set ensures easy cleanup and convenient storage in a carry-handle box, always ready for number magic.

Skillmatics 96 Piece World Map Puzzle (save 40%)

Black Friday toy deals World Map puzzle

Assemble the 96-piece puzzle and then use the country cards to unearth exciting information about 100 countries.

Plus, the colour-coded continents and numbered cards make it a breeze for kids to navigate and learn about different countries and capitals.

It's not just a puzzle—it's an interactive learning journey that sparks curiosity about the amazing world we live in.

Is your little one keen on the natural world? If so, our guide to the best dinosaur toys offers loads of inspiration!

6 Montessori Wooden Jigsaw Puzzles by QUOKKA (save 29%)

Black Friday toy deals Montessori wooden jigsaw puzzles

Explore learning and development with these six vibrant wooden kids puzzles that have been created by teachers and parents.

Featuring animals, vehicles, fruits, and shapes for easy learning, these Montessori-inspired toys aid in developing skills like coordination, problem-solving, and memory for 1-3-year-olds.

Crafted from sturdy plywood with safe paints and direct printing on wood to ensure durability against scratches and water.

Learning Resources Geosafari Jr. Kidnoculars (save 29%)

Black Friday toy deals Learning Resources Geosafari Jr. Kidnoculars

Discover with Learning Resources' GeoSafari Jr. Kidnoculars - colourful binoculars, which are perfect for small children.

Featuring focus-free, 2x magnification and durable design for safe exploration, they come with a quick-release neck strap and are suitable for ages 3+.

GAN 3x3x3 Mirror Speed Cube Puzzle Game (save 20%)

Black Friday toy deals Gan Mirror speed cube

A fresh challenging puzzle for kids of all ages, this 3x3 speed cube relies on solving through colours rather than shapes.

Cleverly designed with a core and corner feet for durability, it also features 48 magnets for a faster action and to avoid lock-ups.

Does this design make you feel nostalgic for the good ol' Rubik's Cube? If so, check out our round up of the best 90s toys.

COSTWAY Kids Stackable Balance Stepping Stones (save 29%)

Black Friday toy deals Costway kids balance stepping stones.

These colourful balance stones are a dynamic tool for kids' balance and coordination skills.

Made of durable, safe materials, they offer educational games, stack for easy storage, and inspire imaginative play indoors or outdoors.

With various distances between stones, they encourage exercise and fun, each holding up to 100kg for shared joy and endless adventures.

Hot Wheels Advent Calendar (save 29%)

Get into the holiday vibe with the Hot Wheels Advent Calendar.

Including 8 cool Hot Wheels cars and 16 winter-themed accessories, from snowploughs to trees, and use the playmat provided to creative storytelling with these new surprises.

A thoughtful gift for both Hot Wheels fans and collectors aged 3 and up.

Hasbro Gaming Bop It! Electronic Game (save 26%)

Experience the exhilarating Bop It! game that challenges players with rapid commands - twist it, pull it, bop it.

Ideal for kids aged 8 and above, this electronic game offers both Solo and Pass-it modes so you can play alone or with friends.

Best Black Friday Toy Deals US we found in 2023

ONEBOT Heavy-Duty Excavator Building Set (save 27%)

Black Friday toy deals ONEBOT Heavy-Duty Excavator Building Set


This excavator can lift heavy objects as well as featuring a simulated liquid power device and flexible mechanical arm control - ideal for helping to hone hands-on skills and spark creativity in children.

Crafted from safe, environmentally friendly ABS material with top-notch electrical insulation and precise construction, it complies with numerous international safety certifications.

Designed as a 1:16 scale model, it's perfect for engineering enthusiasts, measuring 4.2 inches high, 9.1 inches long, and 6.0 inches wide—a fantastic display piece for home or office.

Holy Stone HS430 Foldable FPV Drone with 1080P Camera for Adults and Kids (save 32%)

Black friday toy deals Holy Stone HS430 Foldable FPV Drone with 1080P Camer

The HS430-BU drone comes with a 1080P camera for crisp photos and videos. With three batteries extending flight time to 39 minutes, it offers prolonged fun.

Use your phone’s gravity sensor to direct its flight path, enjoying a fresh flying experience while real-time transmission showcases breath taking views.

Two speed modes cater to beginners and experts alike, ensuring endless entertainment for kids and adults.

Best Learning i-Poster My World Interactive Map (save 12%)

black friday toy deals Best Learning i-Poster My World Interactive Map

While the discount on this map has reduced to 12%, we love this award-winning* interactive smart educational world map and think it's still worth including.

Kids can explore countries, flags, landmarks, and over 1000 facts with volume control, building skills in geography, concentration, and more.

Thanks to a fabric frame for versatility, it can hang on walls or double as a vibrant play mat.

Perfect for kids aged 5 and up, it arrives with included batteries for instant fun and learning.

*Awards include Family Choice, Mom's Choice Gold Metal, Tillywig Brain Child, and Creative Child Kids Product of the Year awards.

Tonie's Marvel Toniebox Audio Player Bundle (save 39%)

Black Friday toys deals Tonie's Marvel Toniebox Audio Player Bundle

A popular audio player with kids, simply place a Tonie figurine on top and dive into a world of stories, songs, and fun.

This bundle includes a red starter set and beloved audio figurines: Spidey and friends.

Suitable for children aged 3 and up.

Kids Camera (save 40%)

Black Friday toy deals Kids Camera

This fun toddler camera features 32MP dual-lens capabilities for selfies and 1080P video recording, it sparks creativity with fun photo frames. And better yet, it doesn't come with games loaded onto it.

It comes with USB charging, transfer options, and a 32GB TF card for seamless use. Plus, its shockproof case and safety lanyard ensure durability and safety for little adventurers.

Spin Master Games, Guess Who? (save 17%)

Black Friday toy deals Guess Who?

Experience the classic Guess Who? game in GIANT form!

This edition features extra-large playmats and cards for an amplified twist.

Ideal for 2-4 players aged 8 and up, it’s versatile and can be enjoyed indoors or outside.

The game includes 2 large vinyl playmats, 24 blue mystery person cards, 24 red mystery person cards, 1 mystery spinner, and instructions.

Flipslide Game - Electronic Handheld Game (save 15%)

Black Friday toy deals Flipslide Game

Flipslide is a high-speed, addictive puzzle game testing your skills.

Challenge yourself or play with friends to master the moves, flipping to find colours and sliding to match lights in four different game modes, including Speed, Multiplayer, Level, and Memory.

Suitable for ages 8 and up, it’s portable, addictive fun for everyone. The package includes 1 Flipslide console and Instructions, batteries included for immediate play.

Save 37% on Star Wars: Young Jedi Adventures Tenoo Jedi Temple (save 40%)

Black Friday toy deal Star Wars: Young Jedi Adventures Tenoo Jedi Temple

Introducing the Star Wars Tenoo Jedi Temple! Standing at 20 inches tall and 33.5 inches wide, it's the ultimate play space for young Jedi. Inspired by the Star Wars Young Jedi Adventures series on Disney+, this playset features lights and sounds from the show.

With two sides of play and packed with exciting features like a vine slide, classroom, sleeping quarters, and more, it includes 2 figures and 5 accessories for an immersive Star Wars experience.

MEGA BLOKS Fisher-Price Toddler Block Toys (save 36%)

Black Friday toy deals MEGA BLOKS Fisher-Price Toddler Block Toys

For toddlers aged 1-3, this building set boasts 80 big, durable blocks in delightful colours and comes with a reusable storage bag for hassle-free cleanup.

These blocks work with all MEGA BLOKS toys, ensuring endless learning fun. Endorsed by Fisher-Price, they aid in developing motor skills, creativity, and imagination.

Looking for other great savings over Black Friday? We've put together deal pages about the best Black Friday Sonos deals, the best Black Friday tech deals, the best Black Friday heater deals, and the best Black Friday Apple deals.