Fish, with their lack of facial expressions or recognisable communication, are not seen to count when it comes to welfare. Millions of fish are caught on barbed hooks, or left to die by suffocation on the decks of fishing boats. Biologist Victoria Braithwaite explores the question of fish pain and suffering, explaining what we now understand about fish behaviour. Braithwaite is engaged with much of this research and is also helping the fishing industry and the angling world work through the implications of these discoveries. She argues that scientific evidence suggests that we should widen to fish the protection currently given to birds and mammals.