To be absolutely honest Willxx I do not know if it is but I can see the appeal, although what constitutes a worthwhile 'discount' is often a bone of contention in my experience?
Back in my day printing the actual magazine was usually one of your biggest overheads, especially if you wanted the luxury of colour on anything other than the cover, these days you can have almost anything within reason at a relative unit cost that would have been science fiction back then.
Revenue from advertising was always important, and for some of the mainstream publications a full page ad' was a real gold mine but generally it was always, wrongly, assumed that it paid all the bills with what you got from subs and newsagents being pure profit!
Ha! If only, usually the cover price was your income and given that circulation and actual sales didn't always go hand in hand you could find yourself seriously out of pocket, especially if you had run a couple of 'prima donna' X£ per page articles in one issue.
It seems to be assumed that because magazines run articles by such celebrities as Prof' Brian Cox or James May then the staff must be veritably rolling in dosh but iof I'm any judge the people at Focus central generally just watch the money come in and go out by almost equal measure with, if they are lucky, ending up with something left over for the wages bill.

Manic moment over.
